Treat Your Client Like a King and Reap the Reward
Over the past couple of years, we have focused our efforts on social media and other ways of spreading awareness towards our business, being it through flyers, booklets, etc… However the best way of getting more exposure is by the old word to mouth, a super satisfied client will gladly advise friends or relatives and also write positive reviews (tripadvisor, facebook, twitter) regarding our business.
Being able to satisfy every expectation of a client or even exceed it, is in fact, a great way to boost up the clientele, so it is imperative that the client is treated like a king, not only should they feel welcomed, but they might become a loyal costumer, and that is exactly what you want. Having a solid number of loyal clients is the way to be successful in almost any business. When you have a solid foundation, you can start investing, only because the clients see you and your company as trustworthy, efficient and always thoughtful regarding the client’s needs.
The hard part is in fact knowing what the client needs, and match it up with what you have, be aware of this, not every client will give you a chance to establish a loyal bond between client and business owner, it is impossible to have your all of your clients as loyal clients. With this in mind your efforts should be well planed, if you do so, not only can you maximize the benefits but also, you won’t be investing in clients that you know from the get go that they are never coming back. Invest in the client, the best way to gain a guest loyalty is to push yourself a bit further, give something extra, something unpredictable. Something that is recognized as effort by your part to welcome the guest and give him or her that extra smile, in order to make them feel special, this wasn’t just an ordinary chat, both sides have recognized each other. Not only costumers demand services and products but they demand as well an experience, business that learn how to add emotional value to the clients experience, often leave their competition far behind.
